NFPRHA Fundraising Landing Page (Spec Ad)

Writing a fundraising landing page for the National Family Planning & Reproductive Health Association—a nonprofit membership organization dedicated to providing affordable and equal access to family planning care for all.

Goals:

To raise funds for the National Family Planning & Reproductive Health Association.

Audience & Tone:

Audiences for this landing page include existing and prospective NFPRHA donors who care about equitable access to reproductive healthcare.

The NFPRHA utilizes a straightforward and direct tone in their online communications.

Solution:

For this landing page, I emphasized the growing gap in access to reproductive care and how it forces people to make impossible choices in their life. After explaining how donations increase access to services, I finished with a call-out that details the intangible and emotional impacts that NFPRH donations can have on those they serve.

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