Caroga Arts Collective Social Media Posts

Writing fundraising copy for two social media posts for Caroga Arts Collective—a nonprofit whose mission is to revitalize the Adirondack experience through the power of arts and culture.

Goals:

To raise funds for Caroga Arts’ end-of-year fundraising campaign through Instagram and Facebook.

Audience & Tone:

Audiences for these two social posts include Caroga Arts followers, including those who have attended a concert or an event or participated in arts education.

Caroga Arts typically uses a professional, but enthusiastic tone, catering to those who are passionate about art and culture.

Solution:

A broad audience requires a broad, but engaging message—short and powerful copy brief enough to fit easily on a photo without overwhelming the image, but powerful enough to stand on its own. Snappy and digestible sentences that are easy to visualize.

I pulled data to emphasize the Collective’s reach, rich history, and the community they’ve served. I also tapped into their personal and emotional experiences with the arts and teased them to get them excited about the future (and donate!).

Need social media copy that connects with supporters and encourages them to donate? Let’s chat!